UBEX Decentralized Exchange Of Programmatic Advertising Based Smartcontract And NEURAL NETWORK

https://www.ubex.com/

Abstract

Ubex project  is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. The programmatic system automatically chooses ad slots that have the highest probability (calculated via neural networks algorithms) to engage the target user. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts. Neural networks contribute to the optimal distribution of the ads among available ad slots and the smart contracts eliminate risks for advertisers and publishers by providing more transparency.

Ubex Advertising technologies

• Neural networks

Neural networks, which process information about each visitor to the member networks’ websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Neural network are able to do it because of the track-record of the previous actions of users, and the statistical datasets provided by site-owners. 

•  Blockchain-based smart contracts

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

• Programmatic

In general, programmatic advertising is a set of methods for purchasing advertisements on the internet using automated systems and algorithms to make decisions about a transaction without human participation based on socio-demographic and behavioral data about users available to both the platform and the advertiser. It works as follows: when a user visits a web page, that user is shown ads.

The advantage of programmatic advertising is that it makes the buying process quick, more efficient and less expensive. Advertisers can customize their advertising campaigns (through highly accurate targeting of users who show the right advertising at the right time) and strategically monitor their productivity. This approach allows you to improve the targeting significantly and actually move from purchasing ad views to direct purchases of the target audience.

• Pay Per Action

 the best alternative for advertisers would be to pay for targeted actions (COST PER ACTION), With the help of smart contracts on blockchain, Ubex allows for the transition to the COST PER ACTION model of payment, eliminating fraud and the need for clicks. At the same time, Ubex solves the problem arising from the transition to the COST PER ACTION model of payment from other websites, as Ubex tracks all user actions on publishers’ sites (as well as on the advertiser’s site in case the user moves to it) and saves all data on the blockchain. Based on the results of actual actions, which the publisher can easily verify in the blockchain, payment is made for targeted actions only.

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Ubex Product

• Ubex: Service for Advertisers
• Ubex: Service for Publishers
• The Ubex Platform
• The Ubex Wallet

Roadmap

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